Basically, Imran khan's video Bewafa links to the Uses and gratification theory by Blumler and Katz in many way. Firstly, Imran Khan's video informs the audience what can happen in relationships as it's not all about love but contains how true love can become unfaithful. Another way it informs the audiences is that not every guy is a player it can also be vice-versa. Moreover, it also entertains the people as if people are bored and are fans of Imran Khan they can watch the video for escapism and be entertained by the uses of Props such as the snake and vice-versa story line. In addition, this video also enables audience to escape from daily stress as if they are waiting for something or are on the way from work they may listen to it on the radio for a sense of entertainment and escapism e.g. while waiting in traffic.
Another theory that I had mentioned is Perkins- he had argued that not every stereotypes are true. And in this case Bewafa challenges the negative stereotypes that men are the usual players by making the girl in video being the player who is cheating on the guy- Imran Khan. Therefore, this challenges Perkins theory of some stereotypes not being true.
Finally, I had also used Barthes theory of enigma. This had been used at the middle of the narrative (Todorov- narrative structure). The use of black fades is used when the girl is pening the dorr to see if Imran Khan is awake so that she can go out and meet the other guy. Here the black fades creates tension and engima and enables the audiences to think that is Imran Khan going to find out or not? AlsoAlso, towards the ending of the narrative structure when the girl arrives home and finds the icongrapghy such as pictures of her and Imran Khan broken then the fades begin again making the audience think that something else might happen or that is Imran Khan going to accept her back.
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