semiotics

Semiotics 

Ten keywords

·        Study of signs such as symbols, icons or objects

·        Representation and interpretations

·        Barthes theory: denotations and connotations

·        Hall preferred and oppositional reading Stuart Hall can criticize it as it doesn’t always have to be a symbol of something obvious others might interpret as something else.

·        Semantics: Relation between signs and the things to which they refer; their denotative, or meanings.

·        Syntactic: Relations among signs in formal structures.

·        Pragmatics: Relation between signs and the effects they have on the people who use them.

·        Binary structures and semiotic square of oppositions- black and white

·        Paradigm-typical of something

·        Through clothes, words, body movement, individual sounds or letters

Five other words:

·        Plan of expression: physical materials of the medium (e.g. photographs, recorded voices, printed words on paper)

·        Plan of content: human content, textual world, subject matter, genre

·        Code

·        Interpretation and semiosis

·        Multimedia semiotics

Summary of what it is:

Semiotics is the study of signs which we see in our daily lives this can be done through anything. This can be done through actions; objects speech or clothing however, this can be done through anything. Audiences do this through preferred or oppositional and how they interpret the text.