Codes and conventions used in a perfume advert
- Most adverts use the women as the main actor and to represent the perfume
- a lot of close-ups and long shots of the women used to
- Perfume is usually shown at the ending of the perfume advert
- The focuses is mainly on the actors
- Glimpses are shown of the perfume in the middle of the ad
- Sometimes the setting is used to show the theme of the perfume
- long shot used to show the sexiness of the female and what is she is wearing
- slogan comes towards the end of the advert which usually has also the slogan written
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