Task2
Essential reading list:
Title and the Author of the Book: GAUNTLETT, DAVID Media, Gender and Identity
Quote page number 1: “What we learned in the 1960s, 1970s, or 1980s about media and gender might not be so relevant today, because the media has changed, and people’s attitudes have changed.” This quote can link with the historical side of my critical investigating as I can link it to how adverts have changed and have become more sexualised now than they were before.
Quote page 11: “Femininity is not a typically a core value for women today. Instead, being ‘feminine’ is just one performance that women can choose to employ in everyday life – perhaps for pleasure, or to achieve a particular goal.” This can link with my critical investigation as to how it connotes that women are only using their femininity to be exploited as sexual objects in the media in order to sell the product.
Title and the Author of the Book: CLARK, VIVIENNE; BAKER, JAMES et al Key Concepts and Skills for Media Studies
Page 101: “Mulvey 1990 argues that cinema uses conventions that invite identification with male characters while objectifying females.” This quotation can link with my critical investigation as to how it informs audiences that the cinema uses those typical conventions that enable men to be not sexualised but women to be and that women are always there for an intention.
Title and the Author of the Book: GAUNTLETT, DAVID Media, Gender and Identity
Page 1/ chapter one: “In the 1960s, 1970s, or 1980s about media and gender might not be so relevant today, because the media has changed, and people’s attitudes have changed.” This quote will link well with my context as it informs audiences as to how social attitudes have changed and society is becoming less concerned.
Page 10: "Both sexes have now become victims of the culture of consumerism, appearance and glamour." Faludi- This is a critisim point as to not only women are sexualised but men to.
"Lack of Feminity." page 12 Links with how if women didn't sexualise themself they were lacking what a female needs to have-sexuality and feminitiy.
Martin page 39: "Children intitially learn that certain activities and interests... paying more attention to marterial which will reinforce their own gendered identity." This quotation can link with how passive audiences will accept what is seen on the screen and will mimick these sexual activities or dress similarly.
Title and the author of the book:
LACEY, NICK Image and Representation / Key Concepts in Media Studies
"__________"
Title and the author of the book: TV Living: Television, Culture and Every Day Life: By David Gauntlett, Annette Hill page 212
"Adverts which have shown women as sexual predators, rather than in the former passive role awaiting male attention, are advanced in one sense, but ultimatily still show women as flirtatious and feminine and in need of a man." This quotation can link to my YSL advert as to how Kate Moss when she uses the perfuem it makes her think of a male touching her, this quote therefore conveys how women are not only there to sell the product but also are sexual predators.
Title and the author of the book: Gauntlet, David (2002) ‘Media, Gender and identity’ pg. 78
Title and the author of the book: Issues in Feminist film critisism
"Men look at women. Women watch themself being looked at." http://books.google.co.uk/books?id=Q2U0wwTFVwgC&pg=PA75&dq=women+and+representation&hl=en&sa=X&ei=QGTXUJWPDurD0QWAq4CgCw&redir_esc=y#v=onepage&q=women%20and%20representation&f=false
This quotation enables audiences to see that women are like objects that will accept anything and would allow them to be controlled in any way. The first sentence can also suggest to it's audiences that men are always looking at women and that women just accept this without challenging or anything.
"Fetishized object." page 3 This means that because women are represented, portrayed or dressed seductively the way that they enable the male audiences to feel voyeriustic or aroused towards the women in the advert.
Title and the author of the book: Mulvey, Laura, (1975), ‘Visual pleasure and narrative cinema’: screen 16, pp 6-18 This quotation links directly as to the audiences theories this is because it clearly points out what its called for the male gaze to look at the female audiences-for there own intentions.
This quotation enables audiences to see that women are like objects that will accept anything and would allow them to be controlled in any way. The first sentence can also suggest to it's audiences that men are always looking at women and that women just accept this without challenging or anything.
"Fetishized object." page 3 This means that because women are represented, portrayed or dressed seductively the way that they enable the male audiences to feel voyeriustic or aroused towards the women in the advert.
Title and the author of the book: Mulvey, Laura, (1975), ‘Visual pleasure and narrative cinema’: screen 16, pp 6-18 This quotation links directly as to the audiences theories this is because it clearly points out what its called for the male gaze to look at the female audiences-for there own intentions.
Title and the author of the book: Mulvey, Laura (1975), Visual pleasure and narrative cinema, pp6-18
"Drive the narrative forward". This can link to how attractive women like Moss and Beyonce are used in adverts in order to take the narrative in order to seduce men and act as a eye candy.
Title and the author of the book: Gauntlett, David (2002) “Media, Gender and Identity” pg 78
“impress [men] with their make-up and high heels” This can link to how when i discuss about the mis-en-scene and how props such as the heels and makeup are used to attract the male gaze.
Title and the author of the book:
Culture and power: challenging discourses (2000) - By María José Coperiás Aguilar
"In advertising, it is obvious that "sex sells". Women are often represented in ads from an explicitly sexual angle: their desirability is what sells." - pg.132 This links to my critical investigation as to how the way they are dressed and shots used all sexualises women.
Title and the author of the book:
The metrosexual: gender, sexuality, and sport (2008) By David Coad
"Passively inviting our gaze" - pg 21 Links with how audiences don't question whats seen on t.v. and they just accept the negative portrayel of women.
Title and the author of the book: "
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