task 3

Task 3:

1. Charlie-Revlon advert 1970's

This advert is different compared to the adverts that audiences now see on T.V. This is because the advert mainly focuses on the product itself rather than the women. Also, the advert actually advertises the product and enables women to be the dominant one, compared to today's advert. There are many differences as to how this advert has changed, firstly it promotes the product alongside not sexualising the women. This advert is different to the main text as it actually enables audiences to focus on the product itself rather than the way women are  undressing themselves. Moreover, this advert also shows how society has changed as to if the 1970's audiences seeing Beyonce's heat advert they may feel shock as to how they are degrading women. On the other hand, if the audiences see the Revlon advert today they may not appeal to it as much as the Beyonce's advert this is because attitude have changed and how audiences want to perceive a text has also change- they want to see more sexual imagery.

2. Enjolie-1980 commercial

This advert is different to the main text-Beyonce and YSL. This is because this advert has used the stereotypical portrayal of women as being a typical housewife. Also, this advert has again focused on the product again and conveying a message of how women can still do what men can and still carry the triple shift. The way that society has changed, is by allowing women to be seen negatively in today's society as it has become the norm. This means that audiences in 1980's would have seen women performing the stereotypical housewife role as a key part of their life, however because today's society has become diverse women now have more freedom to go out and represent them in any way they want. Moreover, the genre has changed because back in the 90's the genre used to be simple and straightforward, compared to the genre today-become more sexual and degrading women more.

3. That touch of perfume (1961)-AVON

This advert is still different to the main advert I have analysed e.g. Beyonce perfume advert. This is because the way that the women hides her sexuality in this advert is different to the Beyonce advert. Beyonce's advert has used main focus on certain body parts whereas this advert has used shots that focus fully on the entire body. The way how the issue of women being sexualised has changed as back in the 60's this was seen as being degrading them and going against their stereotypical role of women. However, the way society has changed now is that they are accepting how women perform themselves in perfume adverts but due to prime time and PCC this has enables some of the society views o be taken in consideration.

4. Jontue perfume commercial 1983 This advert is completely different to my main text. This is because it mainly focuses on nature, places, actors and the heterosexual relationship. However, the way Beyonce's advert is different to this advert is that it sexualises women even more and focus on the body parts of Beyonce. Also, the way that the genre of this advert has changed is that the perfume commercials back in the 1960's, 70,s and 80,s had the genre mainly simple and focused on life of people and nature. In contrast, now adverts have changed the genres completely this is because they have sexualised much more and some have even pushed the boundaries and have been banned.   

5. Chanel no.5 commercial 1984This advert is different compared to the main text that I have analysed. This is because it focus on the giving the advert more sophistication and giving it a business and career look. However, the difference is that the Beyonce and YSL advert that I am focusing on has sexualised both women, as it enables them to feel erotic in both the advert. Therefore, the way society has changed is that audiences in today's society easily accept what is shown on the screen without challenging (some do). But, back in the 1980's the way audiences would have reacted to such adverts like HEAT is in a shocking way.